Infographic: eighteen illustrated guides

Infographics sit somewhere between explanation and display. They turn facts, instructions and comparisons into forms that can be scanned quickly, using typography, illustration, diagrams, colour and hierarchy to decide what the eye should notice first. Their authority is partly visual: information feels more manageable once it has been arranged, labelled and given a system. Infographic takes that language seriously. Its eighteen images are divided into Nourish, Keep and Grow, moving from vitamins and minerals, through food storage and safety, to practical gardening guidance. The subjects are ordinary and useful, but the project is less interested in nutrition, refrigeration or cultivation than in the way information design gives everyday knowledge a shape.

The images were not made by asking artificial intelligence to invent helpful facts and then make them look convincing. Research came first. Each subject was investigated through established sources, the information was edited into a fixed factual brief, and only then was ChatGPT Images 2.5 asked to organise and illustrate it. Before generation, a design system and a rendering system were developed to control typography, grids, colour, spacing, illustration, texture and visual density across the series. That process changed the role of prompting. Rather than describing a picture and hoping for something attractive, the prompts became design specifications: sets of decisions about what must appear, what should remain absent, what should dominate, and how much freedom the model was allowed.

That does not make the model an obedient piece of layout software. It interprets. Sometimes it follows a brief with remarkable precision; sometimes it omits a word, misunderstands an object or solves a visual problem in a way that has to be rejected. Those responses become part of the work. An earlier chapter of recipe infographics was abandoned when repeated generations proved visually unsatisfactory and was replaced by Keep. Selection, correction and refusal therefore matter as much as generation itself. Infographic is concerned with the polished visual confidence through which information acquires authority, but equally with how that confidence can now be produced. The synthetic image is the visible result of a longer collaboration involving research, editing, specification, interpretation and judgement. What looks effortless at a glance is built from a succession of choices.

"Good design is a language, not a style." — Massimo Vignelli